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Houston Search Engine Marketing

Why SEM Is Important for Local Businesses

Search Engine Marketing (SEM) is the use of strategies and techniques to help your business increase the amount of visitors your website receives by improving your search rankings.

Ranking organically in your local area is more important than ever. 97% of consumers search for local businesses online. Even more amazingly, 80% of local searches on mobile phones convert usually within a few hours. Local businesses can’t afford to ignore local search anymore.

Increasing your rankings can help improve brand awareness and establish your company as a thought leader in your industry. Consumers trust search engines to deliver relevant results and appearing often in search results helps build trust with your customer base.

SEM Strategies We Utilize

Citation Building

Click and Create uses Local SEO to help increase your local visibility by: Building local citations that drive users to your site. Citations are the backbone of any SEM strategy and are used to ensure that your customers searching on sites like Facebook, Yelp and YellowPages can find you.


We also manage your business's Google+ local page(s) which entails selecting the correct categories for your industry, managing and responding to reviews (both negative and positive) and updating business photos.


We Transform Your On-Page Content


We overhaul your on-page content to be local search engine friendly. We utilize local landing pages to target specific local areas and work together with you to create content that appeals to your area.

Paid SEM Strategies

Click and Create also offers paid SEM strategies utilizing Google Adwords, Bing Ads and Facebook ads that allows us to target users who are already searching for your business online.


We choose researched, specific keywords related to your industry, and when users search using those keywords, your site appears to those users first. With paid search we can specifically target mobile users to help you capitalize on those 80% of local searchers that convert.

Want to Learn More About Search Engine Marketing?

Give us a call today or fill out our form and we’ll call you. We’ll take a look at your website and setup a time to talk with you about your business’s SEM needs. Click and Create offers competitive plans for any size business.

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